Middle aged...

This week in the mail I received a flier geared towards middle aged people and senior citizens. I have never thought of myself as being a part of that demographic. When I look in the mirror I don't see a need yet for me to use wrinkle creams and I generally feel great. I decided to look up the definition of "middle aged". I found a couple of different definition but I am going to choose to go with the one I like the best. This definition stated that middle aged people are between the ages of 45 and 60 years old. Since I only just turned 40 a couple of weeks ago it is pretty clear by this definition that I am indeed not yet "middle aged". Obviously the advertisers sending me this mail are not targeting the right demographic household wouldn't you say?