Q:How do I know whether Google Ad Words or Linking is the best strategy for me?
Google adwords is always a good thing, but nothing to do with your SEO campaign.
Linking is also always a good thing, assuming you have something unique and worth linking to.
On the other side of that coin though is that PPC will be guaranteed to bring you traffic immediately. No traffic, you don't pay. Whereas a linking program to beef up your organic search traffic is likely going to take a much longer term to show its full benefits.
A mix of both is best if you can afford it in your budget. Or take on some of the link building in house so that you're exchanging your time in place of having to pay someone else to do it.
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